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By: Jamie Matusow

Editor-in-Chief


Miss Perfect is a Winner in Custom Bottle’s Body Oval
When Miss Perfect came to Custom Bottle seeking an eight oz. oval bottle that was “different,” it gave the supplier a chance to offer its Body Oval.

The stock bottle is available in a clear PVC material with a 22/415 neck finish. The clear material provides the perfect showcase for the great product colors and the soft lines of the bottle add a feminine look. The bottles are topped off with pearl white ball caps or fine mist sprayers.

The project was so successful that the Miss Perfect line has been named the first winner of Custom Bottle’s internal 2003 Package of the Quarter competition.

More information: (800) 453-7626; Fax: (203) 723-6687; E-mail: [email protected]; Website: www.bottles.com.
   
Too Faced Chooses HCT for Foxy
Kit Compact
When Too Faced turned to HCT for the perfect palette, the brand and HCT co-developed the Foxy kit, now available in the United States.

It is an adaption of HCT’s Sexy compact, which moves away from a sharp angularity to a softer, more organic form. The compact’s one-piece base is formed with thick walls for a high quality feel.

There is the option of having a completely clear lid or a strip mirror, which is hidden by the branded silkscreen decoration, on the top of the lid.

More information, E-mail [email protected]; Website www.hctpackaging.com.


   
Close-Up and Serena Williams Make
a Winning Team
Unilever, the maker of Close-Up toothpaste, is featuring Serena Williams, known for her championship tennis swing and her winning smile, as the new face of the brand.

“Hours of practice and an inexhaustible supply of commitment get me ready for the court,” noted Williams. “Close-Up gets me ready for the cameras with a bright smile and fresh breath.”

Williams and her smile are gracing three collectible Close-Up boxes, each with a different picture on the front.

More information, Website: www.unilever.com.
 
Avon Crowns Memorable with
Risdon-AMS Cap
Risdon-AMS custom-molded, then metallized the cap for Avon’s Memorable fragrance. The polypropylene cap is a two-piece component with an exterior finish in bright gold.

The Memorable name is molded into the cap with a cam action tool. The cap insert is molded in a matte gold finish. Two sintered weights are held in place inside the cap by a custom adhesive to provide a heavy, quality feel.

More information, call (860) 417-1100; Fax: (860) 417-1101; Website: www.risdon-ams.com.

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